Led full-funnel marketing strategy for a portfolio of Keller Williams agents, driving $21M+ in listing closings within a single year, with additional projects spanning a developer in Dubai and agents at The Agency Miami. From market research to final closing, every campaign was built on a foundation of strategic precision and elevated brand storytelling designed to resonate with high-net-worth clientele.
Designed and executed comprehensive market research frameworks including comparative market analysis (CMA) support materials, neighborhood trend reporting, and buyer persona mapping—enabling agents to position listings with surgical precision against competitive inventory and shifting market conditions.
Spearheaded luxury brand development across a full suite of high-end collateral: website optimization, bespoke property brochures, listing presentation decks, cinematic video tours, drone footage coordination, virtual walkthroughs, and AI-powered virtual staging—creating cohesive visual identities that elevated perceived property value and resonated with discerning buyers.
Built and optimized multi-channel lead generation systems combining SEO-driven website content, paid social campaigns, retargeting funnels, and CRM-integrated email sequences, generating a consistent pipeline of qualified buyer and seller leads across South Florida and international luxury markets.
Developed targeted email campaigns for new listings, open house promotion, and post-visit follow-up, creating touchpoint sequences that kept prospects engaged throughout the full buying cycle—from initial awareness through offer and closing.
Collaborated directly with agents on listing launch strategies, advising on pricing narrative, market timing, digital rollout sequencing, and platform-specific content to maximize first-impression impact and Days on Market (DOM) performance.
Directed and personally executed real estate photography and staging sessions including shot briefing, art direction, post-production coordination, and virtual staging via AI-powered tools—ensuring all listing imagery and marketing materials met fair housing compliance standards and maintained brand consistency across every platform and touchpoint.
Crafted consistent branding for luxury listing materials for three ultra-prime Dubai developments in collaboration with a Miami-based agent and Dubai broker/developer. Mercedes-Benz Places by Binghatti, the first-ever residential tower by Mercedes-Benz, 65 stories in Downtown Dubai, 150 residences from AED 8.8M, including the Uhlenhaut Coupé Triplex crown jewel. Bugatti Residences by Binghatti. Jacob & Co residences. Aligned design, messaging, and presentation quality to elevate professional appeal for each development.
Led the creation and management of all email marketing to promote luxury listings, heighten exposure, and build brand visibility for Marina Zaslavskaya Luxury Homes. Campaigns included: Just Listed $10,950,000 at Estates at Acqualina, Exclusive Private Tour at 17901 Collins Ave 2501, Listing Spotlight seasonal rental $49,000/month. Simultaneously directed Instagram content including Estates at Acqualina and St Regis Just Sold $8,300,000 posts.
Redesigned the agent website for Marina Zaslavskaya Luxury Homes to optimise performance and reflect stronger branding. The redesigned site prominently features South Florida luxury listings with a clean, professional layout, Featured Listings, Homes, and Condos navigation, ensuring cohesive brand experience across all digital touchpoints and supporting listing campaigns with a strong online presence.
Created AI-powered virtual staging for luxury listings, transforming empty or under-furnished spaces into aspirational interiors that resonate with high-net-worth buyers. Virtual staging was integrated into listing launch strategies alongside professional photography, drone footage, and cinematic video tours to maximize visual impact and reduce Days on Market.