AG Branding & Marketing Co.
Strategic Branding & Marketing · Integrated Online Presence · Website Development. I bring ideas to life with purpose, creativity, and strategic precision.
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Medical Aesthetics
Luxury Real Estate
Brand StrategyOver the course of my career, I've partnered on ambitious projects with innovative and creative teams, delivering campaigns and digital experiences that are visually compelling, strategically grounded, and results-driven.
I specialise in integrated marketing strategy: developing brand strategies, managing social media with intentionality, and designing websites that elevate brand presence and impact.
My work is guided by core principles that ensure every brand I work with tells a genuine story, connects meaningfully with its audience, and achieves both visual excellence and measurable results.
Managing all marketing operations for BEMED Clinic, Budapest's premier luxury medical aesthetics clinic. The role covers everything from paid social strategy and creative production to email marketing, website management, and event concept development, including a pop-up collaboration with ELLE Hungary. Every campaign is built around the clinic's treatments and crafted to perform within the nuanced regulatory environment of EU medical advertising.
Creating visual and marketing content for Juliette Armand (juliettearmand.co.hu), a premium professional skincare brand. Work includes product content for the Ameson PDRN Rejuvenation Microneeding system and treatment campaigns for Facebook and Instagram Stories. All copy in Hungarian targeting local clinic patients and aestheticians.
Developing marketing content and brand positioning for Forlle'd, a premium professional skincare line known for its advanced hyaluronic acid technology and medical-grade formulations. Campaign work focuses on elevating brand awareness among aestheticians and clinic owners in the Hungarian market.
Built the backend of the Proskincare website, a leading distributor of professional skincare, medical-aesthetic products, and devices across Central Europe. Currently optimizing the site for SEO performance, improving page speed, metadata structure, and search visibility to drive organic traffic from cosmetics professionals and clinic owners throughout Hungary.
Developed a comprehensive brand identity for Poetry on the Mat, a wellness and yoga brand, and served as marketing consultant to the yoga instructor, helping fill up her events and classes. Through the right design work and marketing strategy, all events have been full. The visual system pairs two distinct logo treatments to give flexibility across touchpoints, supported by a refined colour palette and editorial typography.
Developed a full integrated marketing strategy with four phases: Phase 1, Social Media Transformation & Strategy Development (complete profile rebuild, personalised content and advertising strategy). Phase 2, Email Marketing Strategy & Development (full email system, automated sequences). Phase 3, Website Development & Optimisation (custom website, SEO, fast loading). Phase 4, Community Building & Ongoing Strategy (audience management, monthly reporting).
Crafted consistent branding for luxury listing materials for three ultra-prime Dubai developments in collaboration with a Miami-based agent and Dubai broker/developer. Mercedes-Benz Places by Binghatti, the first-ever residential tower by Mercedes-Benz, 65 stories in Downtown Dubai, 150 residences from AED 8.8M, including the Uhlenhaut Coupé Triplex crown jewel. Bugatti Residences by Binghatti. Jacob & Co residences. Aligned design, messaging, and presentation quality to elevate professional appeal for each development.
Led the creation and management of all email marketing to promote luxury listings, heighten exposure, and build brand visibility for Marina Zaslavskaya Luxury Homes. Campaigns included: Just Listed $10,950,000 at Estates at Acqualina · Exclusive Private Tour at 17901 Collins Ave 2501 · Listing Spotlight seasonal rental $49,000/month. Simultaneously directed Instagram content including Estates at Acqualina and St Regis Just Sold $8,300,000 posts.
Redesigned the agent website for Marina Zaslavskaya Luxury Homes to optimise performance and reflect stronger branding. The redesigned site prominently features South Florida luxury listings with a clean, professional layout, Featured Listings, Homes, and Condos navigation, ensuring cohesive brand experience across all digital touchpoints and supporting listing campaigns with a strong online presence.
Led the creation of a comprehensive brand guideline for Via Separations, a climate technology company, where no prior guidelines existed. Established the full visual identity: color palette (#00BFFF · #67E053 · #FFD500), typography (Montserrat primary, Barlow Semi Condensed secondary), brand voice framework (Simple · Positive · Smart), logo usage rules, editorial standards, and social media guidance. This became the global source of truth for all communications.
When I joined Via, no LinkedIn strategy existed despite it being the primary channel for Customers, Talent, and Investors. Built the full organic strategy: optimised the company page, established three content pillars (Decarbonisation content, Employee Highlights, Via Facts), ensured brand voice consistency, and grew engagement through audience profiling. All posts since December 2022 written by me. LinkedIn became the #1 referral source within 6 months, investors and partners reached out directly after seeing employee highlights.
Wrote a customer-facing technical white paper highlighting Via's graphene oxide membrane technology and its value proposition for industrial buyers. Translated complex engineering data, membrane lifetime definitions, mechanical testing, real-world performance results from 5+ paper mill field trials across North America, fouling mitigation, into compelling B2B marketing content. GO membranes concentrate black liquor 15%→30% using 10% of evaporator energy.
Supported Via Separations' collaboration announcement with International Paper, the first commercial deployment of Via's filtration system at IP's Grande Prairie mill in Alberta, Canada. Built full momentum strategy: created pre-launch teaser posts ("Stay tuned for a special announcement tomorrow!"), wrote the LinkedIn announcement post, coordinated co-founder reflections, and maintained post-launch engagement. Result: featured in 20+ media publications including Bloomberg, Wall Street, and the Canadian Government, with direct investor outreach generated.
Created print advertisements for the TAPPI conference guide and Paper 360 industry magazine as part of Via Separations' "Do More" campaign, in collaboration with the sales team. The campaign message, "Let's Do More. Via's ground-breaking Black Liquor Concentration System significantly improves Pulp & Paper Mill profitability AND sustainability", was designed to reach industrial decision-makers at the industry's most important publications and events.
Redesigned the Via Separations website to reflect stronger branding and improve performance. Implemented Google Analytics 4 for full traffic reporting, updated web hosting, and executed SEO improvements across the site. With LinkedIn driving consistent referral traffic and organic search growing month-on-month, the site reached 1.6K monthly users with an average engagement time of 1m 33s, a significant upward trend driven by the combined LinkedIn and SEO strategy.
Spearheaded the "You Can B" social media campaign at Bentley University, aligned with university branding and focused on highlighting student voices, including "You Can B Vulnerable", with blog posts on the BentleySPEak website. Concurrently managed the Bentley Student Programs & Engagement Instagram page (@Bentley_SPE) as Event Marketing Specialist, covering all event content creation, post scheduling, and community engagement for student programmes.
Available for brand strategy, marketing consultancy, content creation, and creative direction across luxury, wellness, technology, and real estate verticals. I bring creative vision, strategic insight, and digital expertise to every engagement, delivering work that engages audiences, inspires action, and leaves a lasting impact.
