Developed a comprehensive brand identity for Poetry on the Mat, a wellness and yoga brand, and served as marketing consultant to the yoga instructor, helping fill up her events and classes. Through the right design work and marketing strategy, all events have been full. The visual system pairs two distinct logo treatments to give flexibility across touchpoints, supported by a refined colour palette and editorial typography.
Developed a full integrated marketing strategy with four phases: Phase 1, Social Media Transformation & Strategy Development (complete profile rebuild, personalised content and advertising strategy). Phase 2, Email Marketing Strategy & Development (full email system, automated sequences). Phase 3, Website Development & Optimisation (custom website, SEO, fast loading). Phase 4, Community Building & Ongoing Strategy (audience management, monthly reporting).
