Led the creation of a comprehensive brand guideline for Via Separations, a climate technology company, where no prior guidelines existed. Established the full visual identity: color palette (#00BFFF, #67E053, #FFD500), typography (Montserrat primary, Barlow Semi Condensed secondary), brand voice framework (Simple, Positive, Smart), logo usage rules, editorial standards, and social media guidance. This became the global source of truth for all communications.