Spearheaded the "You Can B" social media campaign at Bentley University, aligned with university branding and focused on highlighting student voices, including "You Can B Vulnerable", with blog posts on the BentleySPEak website. Concurrently managed the Bentley Student Programs & Engagement Instagram page (@Bentley_SPE) as Event Marketing Specialist, covering all event content creation, post scheduling, and community engagement for student programmes.